Meet the Team


Johnny Arba FOUNDER & MASTER STYLIST Johnny is the co-founder of Virtuoso Hair Design Studio and master stylist at the shop specializing in modern precision cutting and colour techniques with over 23 years of experience behind the chair. Inspiration to become a hairstylist started in childhood while spending time in barbershops with his father. Johnny apprenticed under a master Italian stylist while attending hair school at 18 and discovered his natural talent for hair and passion for elevating classic techniques with his own modern approach.	Paul Strub MASTER STYLIST My career in the hair industry started right after high school. I studied in London, Ontario at DeVoG hair academy, from which I graduated with honors. I quickly became addicted to the fast paced and ever evolving environment of hair styling. I moved back to the Kitchener-Waterloo area to work with my friend and mentor Johnny. Today, I focus my talent on cutting, coloring and providing my clients with a style that suits their lifestyle

Alexandra Corvelo STYLIST As a young girl, i was always teased and bullied for having big curly hair. i began frustrated with how to maintain the curls in my younger years and just pulled it back and hoped for the best. In the early 2000s i was introduced to a flat iron and that became apart of my daily routine for many years, straightening or curling made my life so much easier. Fast forward to 20 years later and the pandemic hit. I no longer felt the pressure of using heat styling and started embracing my natural curls. While i was in quarantine i researched products and methods on how to maintain, cut and style curly hair for everyday. My hair has transformed from a wave to a full voluptuous curl. I noticed after lockdown that my clients were also looking for change and embracing their natural locks. It gave me a new passion and educating my clients on how to take care of their natural hair.	Dan Wheeler MASTER STYLIST With Dan's 20+ years of experience in the hair industry and his wide range of services, he can provide you what you're looking for. Dan is always keeping up with the latest trends to keep his services fresh. He has a great personality with a great sense of humor and makes you feel like a million bucks every time you come in to the salon. With 14+ years of providing outstanding hair services at Capri Salon and Spa, Dan is continuing on his passion for hair at So Chiq. Welcome Dan to the So Chiq team!

Doug Erdman MASTER STYLIST Doug has been styling hair for most of his life, he brings experience and guidance to the stylists. His wisdom and friendly demeaner attracts people as well as staff.	Wenonah Dickerson SENIOR STYLIST I graduated from Voila Institute in 2014. I am passionate about curly hair. I know how important it is to give you the non triangle look.


Taylor STYLIST Introducing Taylor, our vibrant stylist with a decade of experience in the world of hair transformation. With a passion for colour that knows no bounds. Taylor has become known for her extraordinary ability to create mesmerizing and breathtaking hair hues. When you sit in her chair, you're not just getting a stylist - you're getting an artist who will paint your world with wild, vivid and unforgettable colours. Trust Taylor to turn your hair into a masterpiece that reflects your unique personality and style. Let her passion fpr colour bring out the bold in you.	Gabi STYLIST Meet Gabi, a seasoned hairstylist with an impressive 25 year journey in the world of hair and beauty. With a passion for creativity and a keen eye for trends. Gabi has transformed countless clients, leaving them feeling confident and beautiful. Their expertise spans from the classic cuts to cutting-edge styles, making them a trusdted professional in the industry. Gabi is not just a hairstylist; they are an artist, dedicated to bringing out the best in every client who sits in the chair.